We’re so used to advertising, and it comes in so many forms, that we sometimes forget that all commercial messages are asking us to do something. Regardless of whether it’s stated or not, all commercials leave us with the message “Buy this product now!” The messages in public service campaigns, by contrast, usually leave little to the imagination. We need to stop smoking, or take action to stop drunk driving. In this MediaLit Moment, your students will have the chance to discover how the ‘call to action’ in a public service announcement can be communicated in a variety of ways.
Ask students to interpret the values, lifestyles and beliefs in a PSA delivered in an unconventional format.
AHA!: Even a price tag can send a message!
Key Question #4: What values, lifestyles and points of view are represented in, or omitted from, this message?
Core Concept#4: Media have embedded values and points of view
Key Question #2: What creative techniques are used to attract my attention?
Core Concept #2: Media messages are constructed using a creative language with its own rules
Grade Level: 7-9
Materials: high speed internet connection, computer, projection screen
Activity: Have students watch a PSA created by UNICEF for one of its campaigns against child labor. You’ll find the PSA at the following link: http://www.youtube.com/watch?v=JQCo0_RvuZk
The Five Core Concepts and Five Key Questions of media literacy were developed as part of the Center for Media Literacy’s MediaLit Kit™ and Questions/TIPS (Q/TIPS)™ framework. Used with permission, © 2002-2011, Center for Media Literacy, http://www.medialit.com
< Prev | Next > |
---|